Reflections partnership with Vertel and Purple Wi-Fi to build smart parks for the future

August 8, 2019 - Reflections Holiday Parks has committed almost $1 million to create a new Wi-Fi infrastructure across four of its holiday parks along the NSW North Coast, partnering with Vertel.

Reflections Holiday Parks CEO Steve Edmonds said the new Wi-Fi infrastructure was successfully up and running at Forster Beach, Seal Rocks, Scotts Head and Hawks Nest.

“The upgraded infrastructure at these popular parks has overcome connectivity issues and provides guests with an improved digital experience and better mobile phone reception,” Mr Edmonds said.

“Proper connectivity is important for our guests who expect to be able to keep in touch with family and friends, stream video from sites like Netflix, and more.

“The Group has invested a $316,837 government loan, with a total investment of $1 million over the next five years.”

Most people expect fast and reliable connectivity wherever they go. Due to the physical location and older infrastructure at the four coastal parks, Reflections contacted Vertel to provide a connectivity solution.

Vertel Commercial Director Tony Hudson said Vertel, worked with its analytics partner, Purple Wi-Fi to present a comprehensive solution for Reflections to help the Group deliver on its vision of highly available and reliable connectivity.

Mr Hudson said, “We delivered an adaptable Wi-Fi infrastructure with analytics that meets Reflections requirements now - and into the future.

“We are pleased to have provided an infrastructure solution which aligns with Reflection’s strategic vision, delivers value, and, most importantly, enhances customers’ experiences.

“Reflections can now offer a broader range of enhanced services at the parks with the new Wi-Fi infrastructure in place, such as corporate training events with reliable connectivity.”

Emergency management as well as guest comfort are critical with the Wi-FI infrastructure providing communication capabilities to isolated locations, like the Reflections’ park at Seal Rocks. Being able to guarantee this experience will help Reflections attract new and repeat customers to its parks.

Mr Hudson said, “Vertel has provided a mix of both fibre and fixed wireless connectivity services to the parks. Fixed wireless especially is ideal for hard-to-reach places – in effect we can go where others often can’t, cost- effectively.

“Our innovative network software allows Reflections to offer high performing connectivity across all of its parks, and manage that connectivity centrally, greatly simplifying network management and future-proofing the infrastructure.”

Vertel worked with Purple Wi-Fi to enrich Reflections’ connectivity service with analytics. A customisable splash page greets park Wi-Fi users, which can be utilised as a marketing vehicle for Reflections or its partner organisations. This helps the business capture visitor information, set rules around the customer journey, and report back on metrics such as the number of users. This will let Reflections ensure it continues to offer focussed, market leading services based on detailed customer profiles. The services also assist Reflections in making more informed operational decisions, such as about staffing levels, by knowing how many guests are typically onsite, and when.

Purple Wi-Fi Country Manager – Australia and New Zealand Oosman Abdul Kader said Purple Wi-Fi enabled Reflections to capture data on its customers through the Wi-Fi network designed and delivered by Vertel.

Mr Kader said, “Bookings are often made through third-party sites, so Reflections had no real way of capturing data on its customers through the Wi-Fi network.

“With Purple Wi-Fi, guests complete a simple form when they access the Wi-Fi, which records their information.

“Since the parks’ services have been in operation, Reflections has had 10,500 people use the Wi-Fi service. With this individual data, Reflections can now build a more complete picture of its customers, develop tailored campaigns and promotions with compelling offers, communicate with them through the channels they prefer during and after their stay and track the success of these campaigns.”