The Importance of Digital Wayfinding

A next generation human-centred communication strategy

Wayfinding has an extensive impact on the overall user experience and forms part of a wider human-centred communication strategy – providing the right information, to the right people, at the right time.

It plays a fundamental role in how a facility or venue communicates with its users, and how those users perceive the organisation. Visitors, staff, guests or patients want to feel safe and welcome. Done well, the design and strategy of a wayfinding system can have a substantive impact in creating positive user experiences and a comfortable, functional space where users are confident to find their way.


Wayfinding Features - A holistic approach

Interactive Kiosks
Digital Navigation App
Management & Analytics Engine
Location Based Alerts
Digital Navigation Web

How your Business will benefit from Digital Wayfinding


Improve User Experience

Using a custom map can help visitors find their way to your venues entrance and make their whole experience memorable and enjoyable.


Enhance Venue Safety

Get and give real-time traffic and safety data on indoor routes direct to staff and visitors


Drive Revenue

Do you want to boost your footfall and drive more revenue? With location-based messaging, you’ll capture a wealth of data and create more engaging experiences.


Better Space Management

Quickly see which areas to optimise for peak efficiency by seeing how much space is used (and wasted) across your organisation

How Wayfinding Works at Vertel

Here at Vertel we know your organisation is dedicated to helping their visitors and staff get the most out of their time at your facility. That’s why we specialise in mapping buildings and transforming floor plans into visually pleasing digital maps that can be displayed online, on kiosks, and in-app; enhancing the navigation experience for your visitors.

Our mobile app uses hybrid technology including BLE beacons, WiFi, and geomagnetic positioning to accurately track a visitor’s location indoors via a ‘blue dot’. By utilizing the built-in magnetometer and other smartphone sensors, we can use the magnetic field inside buildings to pinpoint and track visitors within 3 – 5 feet.

Our hybrid approach means significantly less hardware is required, so we are extremely cost-effective and can offer competitive pricing.

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how wayfinding works

The Wayfinding User Journey

Optimise Venue Safety, reduce visitor anxiety and improve the overall experience with the wayfinding journey in a glance.

previsit wayfinding

Increase visitor rates and reduce pre-visit anxiety with venue visit and even appointment reminders and route planning

Navigation wayfinding

Reduce the reliance on staff and help patients get from A to B quickly and safely with digital maps and wayfinding

Incidents wayfinding

Get ahead of risks and minimise safety hazards with incident reporting and real-time alerts that lead to action

Sharing wayfinding

Allow users to share their location letting visitors and staff know where best to park and which entrance to use

Feedback wayfinding

Get a complete understanding of resident sentiment and use the information to further improve operations

What is Digital Wayfinding?

Digital Wayfinding is a term that refers to how digital information can be used for navigation, such as finding and/or optimising routes.

Why Digital Wayfinding?

Digital wayfinding uses 2D maps or 3D maps including GPS to locate specific points of interest and/or services.

What would a digital wayfinding system consist of?

A digital wayfinding system would include a touchscreen, a mobile app for a touchscreen device, beacons or WiFi.

Learn More About Digital Wayfinding at Vertel

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